Specialising in site acquisition, project management and property sales, Aaron Peel drives Factor forward by identifying high-yield sites and using strategic management techniques to consistently deliver exceptional projects.
Aaron began his career in 2005, completing his carpentry apprenticeship during one of the worst economic downturns in modern history – the Global Financial Crisis. By 2011, he had founded his first construction company specialising in luxury townhouses and duplexes; 2014 saw the inception of Veraniece Developments, Aaron’s first independent foray into vertically integrated development, luxury duplexes and multi townhouse development.
The continuation of Aaron’s career has seen him move into commercial factory developments and now more recently, a beach front luxury tower in Burleigh Heads. Aaron applies his diverse skill set to deliver projects that consistently generate high net yields. He focuses on satisfying consumer demand by tapping into unrealised growth areas or sites that are simply too hard for the average developer to complete as this is what makes it the challenge for him. Aaron has produced developments ranging from duplexes to sprawling commercial hubs, but he’s never lost sight of what makes his projects special: exceptional teams and dedicated leadership, working together to create spaces that redefine perfection.